Analytics that shows what actually brings money
I set up GA4, Google Tag Manager, call tracking and BigQuery dashboards — so you can see which campaigns bring leads and which only bring clicks. I also automate reporting through Google Ads and Search Console APIs, so nobody pulls numbers by hand.
Numbers first, campaigns second
I check the ceiling before you spend
Before launching anything, I pull the full keyword data through the Google Ads API and show how big the demand really is. Twice this stopped clients from entering a niche that was already shrinking — one of them was losing a quarter of its demand year over year.
I write my own tools
When the standard interface is not enough, I write Python scripts that talk to Google Ads API, Search Console API and BigQuery. I also built my own product — a Yandex Wordstat parser for deep keyword research.
I say when something will not work
If the data shows a channel is weak, you hear it before the money is spent, not after. That is less comfortable than a nice forecast, but it is the reason clients come back.
Three examples
A client wanted to enter the dental market. I pulled 1,766 queries with 23 months of history through the API. The niche was shrinking 8% a year, and veneers — the largest segment — had lost a quarter of demand.
I also found that Keyword Planner hides implant queries completely. I measured that part through a different source and showed it was as big as the largest visible segment — a whole direction the client would never have seen.
Full tracking for an auto service from scratch: 18 events in GA4 through GTM, call tracking connected to the CRM, and Enhanced Conversions for Google Ads.
Result: phone calls and offline sales became visible in the same reports as online conversions. The client could finally tell which campaigns bring customers.
Raw GA4 export into BigQuery, SQL models for sessions and conversions, dashboards in Looker Studio and DataLens.
No more waiting for manual reports, and the data is at event level — not sampled, not aggregated by someone else.
About me
Six years in paid traffic and analytics. I managed Google Ads and Yandex Direct budgets over $50,000 a month at a digital agency, then worked in client analytics at Yandex. Now I run my own small agency in Minsk and work remotely.
You work with me directly — there is no account manager between you and the person doing the job. My English is good enough for clear written communication and calls, though it is not my native language.
Tools: GA4 · Google Tag Manager · Google Ads · Yandex Direct · BigQuery · Looker Studio · DataLens · Python · SQL · Search Console API · Screaming Frog
Tell me what you need to measure
Write what you are trying to track or where your numbers stop making sense. I will tell you honestly whether I can help — and if I cannot, I will say so.